May 2008 Conference on Collaborative & Multidisciplinary Research...click here

Fall 2007 Marketing Conference: Audio and Podcast are available...click here

Jiwoong Shin Breaks Open Best Buy Sales Tactics ...more

Why Do People Buy Wine with Animal Logos...read more

Does your Name Matter? Joe Simmons thinks so...read more  or Listen to NPR

Study Identifies When it is Profitable to Reward, or Punish, Customers...more

Study Measures Keyword Performance in Paid Search Advertising...more

Professor Dina Mayzlin speaks to WNPR's Where We Live on "The Future of Advertising"...listen

Joint Research Project with Pepsi on how people choose certain foods...more