The Center for Customer Insights (YCCI) is dedicated to helping leaders in business and society develop superior insights into customer mindset and behavior. Learn more
Featured Insights & Announcements
"Hey, I Bought Jon Voight's Car!"
Why do people covet goods owned by famous people? New research explains why celebrity possessions are valued for reasons beyond mere associations and market value.
What Actions Can a Brand Take?: When No Means No
History is littered with cases of marketing initiatives that crossed consumers' limits of acceptance, reflecting a lack of permission for the brand to undertake these activities.
Overstimating What Others Will Pay
Your R& D people have developed a new product--do you feel confident predicting what price people will pay? Research suggests you will overestimate--by a lot!
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