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About the Center Research Opportunities News and Conferences Executive Education MBA
 

May 2008 Conference on Collaborative & Multidisciplinary Research...click here

Fall 2007 Marketing Conference: Audio and Podcast are available...click here

Jiwoong Shin Breaks Open Best Buy Sales Tactics ...more

Why Do People Buy Wine with Animal Logos...read more

Does your Name Matter? Joe Simmons thinks so...read more  or Listen to NPR

Study Identifies When it is Profitable to Reward, or Punish, Customers...more

Study Measures Keyword Performance in Paid Search Advertising...more

Professor Dina Mayzlin speaks to WNPR's Where We Live on "The Future of Advertising"...listen


Joint Research Project with Pepsi on how people choose certain foods...more

 

The Yale Center for Customer Insights, located at the Yale School of Management, provides superior insight and understanding of customers to enhance business and society. YCCI integrates initiatives of leading marketing executives with academic scholars from the Yale School of Management’s unique multidisciplinary and global perspective to deliver valuable customer understandings.