Innovating and Marketing in an Accelerated Marketspace

October 19, 2007

New Haven, CT

Global competitors and proliferation of new technology into the media and the marketplace has increased the challenges for marketers. Tenure of managers, along with product life cycles are becoming shorter, creating the need to experiment quickly with new products, new ways of communicating, creating the need for innovating constantly.  What remains the same and what needs to be adapted? How do companies handle these challenges? 

Our 2007 conference featured two prominent marketing executives as keynote speakers who discussed their organizations’ marketing challenges and opportunities followed by a panel discussion.

Dan Henson

Vice President and Chief Marketing Officer of General Electric
&
Antonio J. Lucio

Senior Vice President, Chief Innovation and Health & Wellness Officer

PepsiCo, Inc.

Corporate Sponsors: Google and Unilever

Presented by Yale Center for Customer Insights and the SOM Marketing Club.