The Yale Center for Customer Insights research facilitates the interaction between marketing executives and academic scholars who share an underlying interest in understanding customer behavior and marketplace dynamics.  By collaborating with senior marketing teams and scholars from a variety of disciplines throughout Yale University, our mission is to bring current knowledge from different disciplines into insights for marketing innovation.  By bringing the analysis of customers to the forefront, the Center facilitates the achievement of innovative solutions for new products and services, as well as redesigning marketing processes to be more effective and efficient.

The Yale Center for Customer Insights, located at the Yale School of Management, is committed to becoming the premier academic research center for the study of marketplace innovations by forging alliances with major corporations for an integrative perspective.