The YCCI seeks corporate partners who are committed to forging research on customers, and are interested in building long-term relationships to gain new customer insights. Corporate Affiliates are awarded the following benefits:

Member Benefits - $50,000 Annual Membership

• Opportunity to consult with Center Faculty to bring state-of-the-art techniques to bear on one marketing challenge facing the firm in the area of customer analysis, pricing, and sales force effectiveness (willingness to allow publication of findings is required).
• Opportunity to collaborate on joint white papers on important marketing topics to enhance brand awareness and image as a thought leader in affiliate's industry..
• Opportunity to have a team of MBA students conduct a detailed marketing analysis on an affiliate's marketing problem.
• Establishment of a strong brand presence within the School of Management and withMBA students through case competition focusing on the affiliate's industry.
• Early access to industry-relevant research conducted by Center Fellows.
• Invitations to Annual Conference and other Center events to discuss the latest marketing practices.
• Opportunity to speak in marketing classes and participate in MBA course projects.
• Access to the Yale School of Management Career Development Office team to develop strategies that meet on-campus and affiliate goals.

For more information on ways to become involved, contact Eugenia T. Hayes at eugenia.hayes@yale.edu or call 203-432-6069.