Yale Center for Customer Insights

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Ravi Dhar Nathan Novemsky Yale School of Management Center for Customer Insights - sit and answer 'what is an Insight?'

Content Spotlight: What is an Insight?

Professors Ravi Dhar and Nathan Novemsky explore.

Latest Insights

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Sid Ratna (SOM ’10), CMO at Vanguard, shares lessons on purpose, optimizing strategy, and why great leaders bet on potential.

Connecting customers to not just food but also merchandise is a matter of shifting perceptions of delivery apps’ strengths, according to a new study out of YCCI.

Abstract scale of 600% of something vs 6x of something

People interpret large differences in percentage as bigger than the equivalent differences in multipliers and absolute numbers — an important insight for those who have to communicate numerical change.

Hear from Discovery Students

Several Yale SOM interns posing outside an office building on a city street

For Jordan Greer ’25, participation in the Discovery Projects, an experiential course from the Yale Center for Customer Insights, prepared her to develop comprehensive marketing solutions in her summer internship.

Daniel Joseph ’24 says participating in the YCCI Discovery Project provided the solid foundation in marketing he needed to succeed in a summer internship with Nike’s Global Consumer Insights Organization.