News
Latest Insights
Can Food Delivery Apps Break into Retail through Special Occasions?
Connecting customers to not just food but also merchandise is a matter of shifting perceptions of delivery apps’ strengths, according to a new study out of YCCI.
The Power of Percentages To Convey Magnitude
People interpret large differences in percentage as bigger than the equivalent differences in multipliers and absolute numbers — an important insight for those who have to communicate numerical change.
Using AI for a Better, Cheaper Recruitment Process
With the right model, AI can use video recording of interviews to infer the job candidates who are best-suited to sales jobs.
Hear from Discovery Students
Internship Spotlight: Jordan Greer ’25, Procter & Gamble
For Jordan Greer ’25, participation in the Discovery Projects, an experiential course from the Yale Center for Customer Insights, prepared her to develop comprehensive marketing solutions in her summer internship.
Internship Spotlight: Daniel Joseph ’24, Nike, Inc.
Daniel Joseph ’24 says participating in the YCCI Discovery Project provided the solid foundation in marketing he needed to succeed in a summer internship with Nike’s Global Consumer Insights Organization.
Internship Spotlight: Victoria Bush ’23, GEM
Victoria Bush ’23 looks back at her experience this summer as an intern with GEM, a vitamin company that creates whole-food nutritional chews.
Past and Current Affiliate Partners
Connect with us
YouTube
Subscribe