General Motors Room

55 Hillhouse

New Haven, CT

9:00 am                           Registration

10:00 – 10:15 am          Welcome & Opening Remarks

                                                   Joel Podolny, Dean and William S. Beinecke

                                                   Professor of Management, Yale School of

                                                   Management

10:15– 11:15 am          Morning Keynote Address

                                                   Dan Henson, Chief Marketing Officer, GE

                                              
11:15– 12:50 am          Lunch Sponsored by

12:50 –   1:00 pm          Afternoon Program

                                                  Ravi Dhar, Director YCCI and George Rogers Clark

                                                  Professor of Management & Marketing

  1:00 –    2:00 pm         Afternoon Keynote Address

                                                  Antonio J. Lucio, Senior Vice President, Chief

                                                  Innovation and Health & Wellness Officer PepsiCo,

                                                  Inc.

  2:00 –    2:15 pm         Break

  2:15 –    4:00 pm         Panel Discussion

                                                  Moderator: Bruce Judson ’84, Senior Faculty

                                                  Fellow, Yale SOM

                                                  Nick Harris ’04, Manager, Strategic Business

                                                  Development, 3M

                                                  Chris LaSala, Sr. Manager, Strategic Partner

                                                  Development, Google

                                                   Louise Story ’06, Reporter, The New York Times

                                                   Jennifer Thorn ’01, Brand Manager Kids Soups &                                                    SpaghettiO's, Campbell's

                                                   Sarah P Vidal, MPH, ’00, Product Director

                                                   Commercial Operations, Roche Pharmaceuticals

                                                   Julie Yufe '03, Brand Development Manager,

                                                   Beverages North America, Unilever

  4:00 –    4:15 pm       Closing Remarks

  4:15 –    6:00 pm       Reception & Networking