Yale Center for Customer Insights

Conference on Collaborative & Multidisciplinary Research
May 9-10, 2008

55 Hillhouse Avenue, General Motors Room
Yale School of Management, New Haven, CT

Registration Deadline: May 5, 2008

Thursday, May 8, 2008

6:00 - 7:30 p.m.     Welcome Reception, Zinc, 964 Chapel Street, New Haven, CT.

Friday, May 9, 2007

7:30 - 8:30 a.m.     Breakfast

8:30 - 8:45            Welcome and Overview

                             James Firestone, Executive VP & President, Xerox North America and Chair,

                             YCCI

                             Ravi Dhar, George Rogers Clark Professor of Management and Marketing &

                             Director, Yale Center for Customer Insights

Session One: Understanding Customer Choices

Chair: Punam Anand Keller, Charles Henry Jones Third Century Professor of Management, Tuck School of Business, Dartmouth University

8:45 - 10:25 a.m.   Presenters:

                             Punam Anand Keller, Charles Henry Jones Third Century Professor of

                             Management, Dartmouth

                             Craig Fox, Associate Professor of Policy, UCLA

                             Jennifer Aaker, Xerox Distinguished Professorhip in Knowledge, Berkeley

                             Amitav Chakravarti, Assistant professor of Marketing, NYU

Session Two: Marketplace Impact

Chair: Delaine Hampton, Director, Consumer Market Knowledge, P&G

10:35 - 12:15 p.m.  Presenters:

                             Michael North, Argonne National Labs

                             Michael D'Esopo, Senior Partner, Lippincott

                             Bethany Foresman, Associate Manager, Consumer & Market Knowledge, P&G

                             Ramin Eivaz, Sr. Vice President and Director of Insights & Inovation,  

                               Wachovia 

Lunch

12:15 - 1:15 p.m.

Session Three: Competitive Marketing Strategies

Chair: Kannan Srinivasan, H.J. Heinz II Professor of Management, Marekting and Information Systems, Tepper School of Business, Carnegie Mellon

1:15 - 2:55 p.m.    Presenters:

                             Harikesh Nair, Assistant Professor of Marketing, Stanford                            

                             Ken Wilbur, Assistant Professor of Marketing USC

                             Michaela Draganska, Associate Professor of Marketing, Stanford

                             Sriram Venkataraman, Assistant Professor of Marketing, Emory                   

Session Four: Maximizing Brand Performance

Chair: C. W. Park, Joseph A. deBell Professor of Marketing, Marshall School of Business, USC

3:05 - 4:45 p.m.      Presenters:

                               John Deighton, Harold M. Brierley Professor of Business Administration, HBS

                               Sanjay Sood, Associate Professor Marketing, UCLA

                               Deborah Roedder John, Curtis L. Carlson Chair in Marketing,

                                 Marketing/Logistics Management, Minnesota

                               C. W. Park, Joseph A. DeBell Professor of Marketing, USC

Reception and Dinner, Union League Cafe

6:30 - 9:30 p.m. - Anil Menon, VP Marketing Strategy and Worldwide Market Management, IBM

Saturday, May 10, 2007

7:30 - 8:30 a.m.     Breakfast

Session Five: New Product Innovations

Chair: Rajesh Chandy, James D. Watkins Professorship in Marketing Marketing/Logistics Management, Carlson School of Management, University of Minnesota

8:30 - 10:10 a.m.      Presenters:

                                 Peter Boatwright, Associate Professor of Marketing, Carnegie Mellon

                                 Chander Velu, Univeristy Lecturer in Marketing, Cambridge

                                 Elie Ofek, Associate Professor of Marketing, HBS

                                 Tim Mercer , Global Head of Alliances, Enterprise Div., Thomson Reuters

Session Six: Metrics & Marketing Strategy

Chair: Florian Zettelmeyer, Associate Professor, Haas School of Business, University of California, Berkeley

10:20 - 11:35 a.m.     Presenters:

                                 Taylor Schreiner, Director, Marketing Insights, Yahoo! Inc.

                                 Eric Anderson, Associate Professor of Marketing, Northwestern               

                                 Yubo Chen, Assistant Professor of marketing, University of Arizona

Session Seven: Metrics & Marketing Strategy

Chair: K. Sudhir, Professor of Marketing, Yale School of Management, Yale University

11:45 - 1:25 p.m.       Presenters:

                                 Steven Shugan, Russell Berrie Eminent Scholar and Professor, University of

                                     Florida

                                 Dinesh Gauri, Assistant Professor of Marketing, Syracuse

                                 Duncan Simester, NTU Professor of Management Science, MIT

                                 Shuba Srinivasan, Associate Professor of Marketing, UC Riverside                                 

Closing Remarks and Lunch