Collaborative & Multidisciplinary Research

May 9-10, 2008

55 Hillhouse Ave

General Motors Room

New Haven, CT

This year’s conference was sponsored by the Yale Center for Customer Insights and the Marketing Science Institute. 

The Yale Center for Customer Insights provides superior insight and understanding of customer behavior to enhance business and society. YCCI integrates initiatives of marketing executives from leading companies across diverse industries with the multidisciplinary and global perspectives of academic scholars from the Yale School of Management to generate valuable consumer insights. 

Founded in 1961, the Marketing Science Institute is a non-profit institution dedicated to bridging the gap between marketing science theory and business practice. Currently, MSI brings together business executives from approximately 70 sponsoring corporations with leading researchers from over 100 universities worldwide. Through its financial grants, MSI supports academic research for the development – and practical translation – of leading-edge marketing knowledge on topics of importance to business.

If you have any questions, please call Eugenia Hayes at 203-432-6069 or email at Eugenia.hayes@yale.edu.