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Fall 2007

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Spring 2005

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Spring 2003

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Photo taken by Jessika D Brasseaux

Events & Media/ Marketing Seminars

All Center Fellows and Affiliates are welcome to attend our Seminar Series. Please contact Eugenia T. Hayes at 203-432-6069 or email at Eugenia.hayes@yale.edu for information regarding dates, times and locations.  

Fall 2008

Friday 5 September

Sanjog Misra, William E. Simon School of Business, University of Rochester

Supermarket Pricing Strategies: Deiscret Games and Enrichments

Friday 3 October

Victor Aguirregabiria, University of Toronto

Friday 17 October

Renna Jiang, Graduate School of Business, University of Chicago

Monday 20 October

Kanishka Misra, Kellog School of Management, Northwestern University

Friday 31 October

Avi Goldfarb, Joseph L. Rotman School of Management, University of Toronto

Friday 14 November

Noah Lim, C T Baur College of Business, University of Houston

Friday 21 November

E. Tory Higgins, Columbia University

Friday 5 December

Peter Ubel, University of Minnesota

Friday 12 December

Miguel Brandle,Kellog School of Management, Northwestern University

Spring 2008

Friday 25 January

Carl Mela, Fuqua School of Business, Duke University

Online Auction Demand

Friday 15 February

George Loewenstein, Carnegie Mellon University

The Economist as Therapist: Applications of Asymmetric Paternalism to Dieting and Medication Adherence

Friday 29 February

Baba Shiv, Stanford Graduate School of Business

Is Emotion Good or Bad for Human Decision Making: A Neuroscience Perspective

Friday 7 March

Asim Ansari, Columbia University Graduate School of Business

Modeling On-line Relationships in Social Networks

Friday 14 March

Paul Ellickson, Fuqua School of Business, Duke University

Estimating Network Economies in Retail Chains: A Revealed Preference Approach

Friday 21 March

Eduardo Andrade, University of California, Berkeley

Gaming Emotions

Friday 28 March

Chris Hsee, Chicago School of Business

Whether Happiness is Absolute or Relative Depends on What it is About

Friday 4 April

Sridhar Moothy, Rotman School of Management, Toronto

Selling Your Product Through Competitors' Retail Outlets

Friday 11 April

Eric Anderson, Kellog School of Management, Chicago

Using Price Cues

Fall 2007

Friday 7 September

Cheryl Wakslak, NYU

Seeing the Forest When Entry Is Unlikely: Probability and the Mental
Representation of Events

Friday 14 September

Joel Huber, Fuqua School of Business, Duke University

Task and Context Effects in Valuations

From Iterative Choices

Friday 21 September

Wes Hartmann, Stanford Graduate School of Business

Retail Competition and the
Dynamics of Consumer Demand for Tied Goods1

Friday 28 September

Sam Hui, Wharton, University of Pennsylvania

Analysis of Path Data

Friday 5 October

Qiaowei Shen, Haas School of Business, UC Berkeley

Friday 2 November

Ray Weaver, MIT Sloan School of Management

Driving a Fair Bargain: The Role of Transaction

(Dis)utility in Evaluation Disparities

Friday 9 November

Florian Zettlemeyer, Haas School of Business at UC Berkeley

“The Best Price You’ll Ever Get”:  The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry

 

Spring 2007

Friday 9 February

Greg Allenby, Ohio State

Evaluating the Effectiveness of Marketing Expenditures

Thursday 15 February

Timothy Gilbride, University of Notre Dame

Market Share Constraints and the Loss Function in Choice Based Conjoint Analysis

Friday 16 February

Oliver Rutz, Anderson UCLA

A Model of Individual Keyword Performance in Paid Search Advertising

Friday 9 March

Karsten Hansen, Kellogg School of Management at Northwestern University

The Option Value of Returns

Monday 12 March

Jeffrey Hu , Purdue

Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales

Friday 30 March

Sridhar Balasubramanian, University of North Carolina

Mental Accounting and Strategic Pricing in an Information Goods Market: A Game-Theoretic Model and Experimental Evidence

Friday 13 April
Ap Dijksterhuis, University of Amsterdam

On Unconscious Thought and Complex Decision Making

Friday 27 April

Ran Kivetz

Professor of Business, Columbia University Graduate School of Business

Hyperopia: A Theory of Reverse Self-Control

Monday 21 May

Jonah Berger

Doctoral Candidate at Stanford University

Hyperopia: A Theory of Reverse Self-Control

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Summer/Fall 2006 

Friday 21 July
Vishal Singh, Carnegie Mellon University

Pricing and Market Concentration in Oligopoly Markets

Friday 8 September
Gita V. Johar, Columbia University

Tempted or Not? The Effect of Recent Purchase History or Responses to Affective Advertising

Friday 15 September
Brett Gordon, Carnegie Mellon University

A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry

Friday 22 September
Sridhar Narayanan, Stanford University

An Empirical Analysis of Individual Level Casino Gambling Behavior

Friday 20 October
Anja Lambrecht , UCLA, Anderson School of Business

Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs

Friday 27 October
Vishal Narayan, New York University

Trust Between Consumers in Online Communities: Modeling the Formation of Dyadic Relationships

Friday 3 November
Amit Pazgal, Rice University

Advertising Budgets in Competitive Environments

Friday 10 November
Melissa Ferguson , Cornell University

The Automatic Evaluation of End-States

Friday 1 December
Gerald L. Clore, University of Virginia

Feelings is Believing: Some Cognitive Consequences of Emotion

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Spring 2006

Tuesday 31 January
Puneet Manchanda, University of Chicago

Quantifying the Benefits of Individual Level Targeting In the Presence of Firm Strategic Behavior

Friday 24 February
Ozge Turut, Harvard Business School

When Should a Firm Go Radical? Signaling Market Potential Through Innovation Strategy

Friday 3 March

Juanjuan Zhang, University of California, Berkeley

The Sound of Silence

Friday 17 March

John Zhang, University of Pennsylvania, Wharton

A Theory of Combative Advertising

Friday 24 March

Gal Zauberman, University North Carolina, Chapel Hill

Cognitive Presesses in Intemporal Choice: The Role of Perceived Slack and Mental Representation

Friday 31 March

Yesim Orhun, University of California, Berkeley

Optimal Product Line Design When Consumers Exhibit Choice Set Dependent Preferences

Monday 3 April

Rajiv Lal, Harvard Business School

Globalization of Retailing

Friday 7 April

Ting Zhu, Carnegie Mellon University

Pricing and Market Concentration in Oligopoly Markets

Friday 14 April

JP Dube, University of Chicago

Do Switching Costs Make Markets Less Competitive?

Friday 21 April

Jonathan Schooler, University of British Columbia

Losing Sight of Oneself: How Aware are We of Our Own Thoughts and Feelings?

Thursday 27 April

Barbara Mellers, University of California, Berkeley

Why do People Cooperate?

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Fall 2005

Friday 2 September
Jennifer Lerner, Carnegie Mellon University
Portrait of the Angry Decision Maker

Friday 16 September
Joseph Redden, University of Pennsylvania, Wharton
Reducing Satiation: The Role of Categorization Level

Friday 14 October
David Faro, University of Chicago
Causal Time Compression: The Influence of Causal Beliefs on Judgements of Elasped Time

Tuesday 18 October
D. Mike Hanssens, UCLA, Anderson School of Management
Modeling the Sales and Customer Equity Effects of the Marketing Mix

Wednesday 19 October
Joseph Simmons, Princeton University
Decisions in the Face of Invalid Intuitions

Friday 4 November
Jason Riis, Princeton University
Well-being, Health, and Marketing

Friday 11 November
Michel Wedel, University of Michigan
Optimal Feature Advertising Design Under Competitive Pressure

Tuesday 15 November
Barak Libai
From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success

Friday 18 November
Jiao Zhang, University of Chicago, Graduate School of Business
Experience from Sequence with Baseline and Extreme Outcomes

Friday 2 December
Tulin Erdem, University of California at Berkeley
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

Friday 9 December
Eitan Muller, Tel Aviv University
An Ego-Centered Analysis of Large-Scale Networks: The Case of the Marketing Discipline

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