The Dynamics of Optimal Product Pricing
The research of Yale SOM's Soheil Ghili explores the intricacies of price discrimination and product versioning, outlining how understanding consumer preferences can optimize pricing strategy.
Advancing the frontiers of consumer understanding to drive growth
The Yale Center for Customer Insights proudly presents our annual flagship conference, InsightsOn, where cutting-edge academic researchers and business practitioners from around the world come together to collaborate on research into consumer choices, marketing strategy, brand performance and more.
The research of Yale SOM's Soheil Ghili explores the intricacies of price discrimination and product versioning, outlining how understanding consumer preferences can optimize pricing strategy.
YCCI explores how memories, social occasions, out-of-the-box pairings, and functional merchandise play pivotal roles in engaging diverse new audiences further into whiskey consumption.
Though consumer psychology studies how people behave in the market, very little is actually known about what consumers know of and believe about markets. YCCI looks to new work from Yale SOM associate professor Jason Dana that builds a framework to fill this gap.
Daniel Joseph ’24 says participating in the YCCI Discovery Project provided the solid foundation in marketing he needed to succeed in a summer internship with Nike’s Global Consumer Insights Organization.
Victoria Bush ’23 looks back at her experience this summer as an intern with GEM, a vitamin company that creates whole-food nutritional chews.
Tali Marcus ’23 shares what she worked on during her internship with Dow Jones.
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