Introducing American Whiskey to New, Younger Demographics
YCCI explores how memories, social occasions, out-of-the-box pairings, and functional merchandise play pivotal roles in engaging diverse new audiences further into whiskey consumption.
Advancing the frontiers of consumer understanding to drive growth
The Yale Center for Customer Insights proudly presents our annual flagship conference, InsightsOn, where cutting-edge academic researchers and business practitioners from around the world come together to collaborate on research into consumer choices, marketing strategy, brand performance and more.
YCCI explores how memories, social occasions, out-of-the-box pairings, and functional merchandise play pivotal roles in engaging diverse new audiences further into whiskey consumption.
Though consumer psychology studies how people behave in the market, very little is actually known about what consumers know of and believe about markets. YCCI looks to new work from Yale SOM associate professor Jason Dana that builds a framework to fill this gap.
Academic research can provide a lot of interesting insight on Valentine's Day gifting. Discover how marketers can capitalize on the diverse motivations behind gift-giving to spread love across all relationships.
Daniel Joseph ’24 says participating in the YCCI Discovery Project provided the solid foundation in marketing he needed to succeed in a summer internship with Nike’s Global Consumer Insights Organization.
Victoria Bush ’23 looks back at her experience this summer as an intern with GEM, a vitamin company that creates whole-food nutritional chews.
Tali Marcus ’23 shares what she worked on during her internship with Dow Jones.
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